Breezy has rolled out its trade‑in programme to MyShops stores nationwide, taking the service to more than 100 retail locations across Azerbaijan. The collaboration with one of the country’s leading electronics retailers, an authorised reseller for Apple and Xiaomi and an early importer of Samsung, Huawei, Nokia and Meizum, makes upgrading more affordable by letting customers offset the value of old devices against new purchases in minutes.

In‑store, staff assess smartphones, laptops, tablets or smartwatches and provide an instant quote; once accepted, the discount can cover up to 99% of the new item’s price, depending on condition. All traded devices are then processed by Breezy with full diagnostics, certified data wiping and professional refurbishment at its facilities before returning to market, a model that supports circularity and cuts electronic waste.

Both companies frame the partnership as a blend of customer value and responsible lifecycle management. Breezy’s network now spans over 100 partner outlets in Azerbaijan, and the firm plans further expansion and new solutions to make trade‑ins even easier for shoppers and retailers alike.