Despite widespread complaints about the high prices of new smartphones, fewer than half of Brits are open to buying refurbished devices, according to a recent poll of 2,000 adults. The survey revealed that 83% believe new phones are too costly, yet concerns about refurbished devices—such as poor battery life (61%), cosmetic condition (55%), and lack of warranty (48%)—are holding many back. Other worries include fears of malware (43%) or the possibility that the phones may have been stolen (34%).

To challenge these misconceptions and showcase the benefits of refurbished technology, iD Mobile partnered with TV personality David Dickinson to host a live auction in London. Attendees had the chance to bid on like-new refurbished devices, all backed by 12-month warranties. iD Mobile reports that its customers save an average of £250 annually compared to major networks, and its representatives emphasise that modern refurbished phones are often indistinguishable from new models. Yet, the survey by OnePoll, found that 63% of participants were unaware of “Grade A” refurbished phones, devices restored to an excellent, like-new condition.

Encouragingly, over half of those surveyed (51%) acknowledged that refurbished phones are more sustainable than buying new, and two-thirds expressed a willingness to trade in their old devices for resale as refurbished models. With many users now holding onto their smartphones for three to four years before upgrading, refurbished technology offers an opportunity to extend the lifecycle of mobile devices, delivering significant savings and reducing environmental impact. As Dickinson pointed out, refurbished phones are often “absolute bargains,” offering quality and value without compromise.