Loopia, a software provider specializing in recommerce solutions, has introduced a new plug-and-play trade-in platform designed to help retailers and brands repurchase used products directly from consumers. Already adopted by Calumet, a prominent German retailer specializing in photo and video equipment, the solution is streamlining the return and resale process—making it faster, more cost-effective, and ultimately more profitable.

Known for powering resale platforms like Transa Secondhand and Veloclick, Loopia enables retailers and brands to simplify the resale of pre-owned products. With its latest trade-in feature, the company is taking a strategic leap forward—allowing businesses to directly acquire second-hand items from customers and reintroduce them to market.

This all-in-one recommerce solution spans various second-hand scenarios, from peer-to-peer resale to trade-ins and B-stock sales. Retailers benefit from a seamless process that not only boosts customer retention but also opens the door to new, eco-friendly revenue channels.

The trade-in feature offers customers an affordable way to upgrade by turning in used items for immediate credit toward a new purchase. This approach drives higher conversion rates and generates additional revenue. Especially in low-margin industries, retailers gain double through both new sales and the resale of refurbished goods.

Philipp Glauser, Co-Founder of Loopia, explains:“With resale, retailers don’t just increase sales and optimise margins- they also build long-term customer relationships. Customers who trade in directly with the retailer stay within the ecosystem and come back again.”