MediaMarkt’s fast‑scaling marketplace will debut in Switzerland and Hungary after strong year‑on‑year gains and recent launches in Belgium and Poland. The expansion highlights its importance as a key engine of growth for parent company Ceconomy.

In the third quarter of the 2024/25 financial year, Ceconomy recorded a 90% annual rise in marketplace gross merchandise value, lifting online takings to €1.14 billion, up 12.2% and now representing 24.6% of total sales. The platform lists 2.8 million distinct items, 75% more than a year ago and is pacing towards a GMV of €750 million in the next fiscal period. Having started in Germany, Austria, Spain, the Netherlands and Italy, then added Belgium and Poland, it will expand next to Turkey alongside the newly announced Swiss and Hungarian rollouts, strengthening its pan‑European reach.

Beyond consumer tech, the marketplace now spans home appliances, toys, DIY, garden gear and e‑mobility, adding complexity as each category demands specific data, regulations and multilingual content. Icecat’s structured product information and cross‑category cataloguing support consistent quality as more sellers and verticals join. At the same time, retail media is becoming a significant growth lever, with sponsored listings, targeted advertising and in‑store/online brand placements. This trend aligns with industry movements and gains further relevance amid JD.com’s recent approach to Ceconomy, whose expertise in retail media and data‑led monetisation could be amplified if the deal advances.