Edenred, a player in digital services and payment solutions, has entered the device trade-in market through a new partnership with circular technology company Dipli. The collaboration has resulted in the launch of a fully white-label trade-in platform under the Edenred France brand, powered by Dipli360.

Edenred’s ambition was to enrich its ecosystem by offering a branded device trade-in program that would be simple, secure, and accessible to end-users, while requiring no additional burden on its internal teams. The initiative also needed to reflect the company’s commitment to corporate social responsibility and support for the circular economy.

To meet these goals, Edenred selected Dipli360, Dipli’s Platform-as-a-Service for trade-in, which delivers an end-to-end solution. Integrated directly into Edenred’s digital environment, the platform provides users with a smooth and intuitive journey, including real-time valuation based on smart pricing algorithms. This system ensures access to competitive trade-in offers, backed by one of the industry’s most extensive refurbisher networks. In addition, the platform manages compliance with international standards on data processing, while handling all logistics and resale processes, from device collection to quality control and redistribution.

The partnership highlights how large-scale trade-in programs can be deployed seamlessly, without adding operational complexity. With Edenred’s reach of nearly one million enterprises worldwide and Dipli’s expertise in circular technology, the initiative not only creates value for customers but also contributes to broader sustainability goals by extending the lifecycle of devices.

By bringing Dipli360 behind the scenes, Edenred is able to take center stage with a service that reinforces its leadership in digital innovation while advancing the principles of the circular economy.