Hampshire‑based refurbisher WeBuyAnyPhone.com has launched a fundraising partnership with Kidney Research UK, pledging a £10 donation for every device traded via a dedicated portal at sellyourphone.kidneyresearchuk.org. Consumers can sell Apple or Android handsets as usual, automatically triggering the contribution, and may add a voluntary top‑up when accepting their offer. Proceeds will support patient wellbeing and research into kidney disease across the UK, a condition affecting around seven million people nationally.

The tie‑up connects Britain’s growing circular tech economy with charitable impact. Each traded device follows a secure process before being refurbished and returned to use, keeping valuable materials in circulation and reducing e‑waste. By encouraging trade‑ins over disposal, the scheme extends product lifecycles, lowers the carbon footprint associated with new manufacturing, and channels part of the value into UK medical research.

Former England striker Andy Cole, who founded the Andy Cole Fund after his own transplant, welcomed the partnership’s potential to improve patient outcomes. WeBuyAnyPhone.com co‑founder Aaron Brown said the collaboration was inspired by meeting Cole and aims to make a practical difference while championing reuse. For UK consumers, the message is simple: trading in an old phone can both support a British charity and advance a more sustainable refurbished market at home.