Business

Alchemy’s Callisto platform drives record growth

Alchemy’s innovative trading platform, Callisto, has achieved remarkable success by connecting over 3,000 wholesale buyers and sellers worldwide. Designed to simplify the buying and selling of secondary tech, Callisto offers a diverse range of products, including smartphones, laptops, tablets, and accessories. Its dynamic pricing and interactive features, such as the ‘Make an Offer’ option, enable buyers to negotiate deals efficiently, fostering a seamless and transparent trading experience.

The platform plays a vital role for buyers, including wholesalers, resellers, and e-commerce stores, by providing access to high-quality refurbished tech while minimising supply chain challenges and reducing costs. For sellers, such as retailers, carriers, and OEMs, Callisto unlocks new revenue streams by transforming refurbished devices into profitable assets. By linking sellers to a vast global network of buyers, the platform ensures both parties benefit from its extensive marketplace.

Since its launch in April 2019, Callisto has facilitated $1.6 billion in Gross Merchandise Value (GMV), showcasing a staggering 2,181% growth in sales. In the past year alone, the platform added 620 new buyers and achieved a GMV of $600 million. These milestones underscore Callisto’s position as a cornerstone of Alchemy’s strategic expansion, offering an efficient and trusted environment for global tech trading.

James Murdock, co-founder and Chief Marketing Officer of Alchemy, highlights the transformative role of Callisto in reshaping the secondary tech market. By providing buyers of all scales with access to affordable, high-quality refurbished products, the platform is making the circular economy more inclusive and transparent. Alchemy’s continuous investments in Callisto are focused on raising industry benchmarks and redefining the future of global tech trade. With its comprehensive tech ecosystem, Alchemy has already managed over seven million devices globally, cutting 424 million kilograms of CO2 emissions and advancing sustainable practices within the technology sector.

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