Breezy and Fairown have introduced an innovative dual Trade-in system, powered by artificial intelligence, now available to businesses across Poland, Germany, and Scandinavia. This all-encompassing solution brings together immediate “spot” Trade-in, where users can return devices they no longer require, with a guaranteed future buyback for newly purchased equipment, all underpinned by integrated bank financing. The combined approach is already enabling retailers throughout the Baltics and Nordics to streamline device remarketing and extend product lifespans.

For customers, this solution removes the barriers often associated with upgrading devices or disposing of unwanted tech. Particularly suited to items with short product cycles, limited-use devices, or goods retaining high resale value, it offers flexibility and peace of mind. Users can upgrade with confidence, knowing that the process is both straightforward and financially accessible, while also contributing to more sustainable consumption patterns. The model encourages people to return devices they no longer use and view ownership as a flexible, evolving service rather than a fixed commitment.

Enterprises also benefit significantly from this partnership. The platform is designed to increase customer loyalty, retailers have seen up to 60% repeat business and to help reduce environmental impact by keeping technology in circulation for longer. Seamless integration across online and in-store channels makes it easy for businesses to adopt, while real-time dashboards provide full transparency over stock and sales. Rapid device valuation, coupled with instant Trade-in and loan approval, ensures a smooth experience for both customers and staff.

Hendrik Roosna, CEO and Co-Founder of Fairown, and Andrii Kosar, CEO of Breezy, both emphasised their shared commitment to circularity and making sustainable consumption attainable for all. The collaborative platform leverages Breezy’s expertise in Trade-in and Fairown’s embedded finance technology to offer a simple, profitable, and scalable way to embrace the circular economy. Trusted by over 100,000 customers and major brands across Europe, the Breezy and Fairown partnership is redefining sustainable ownership for today’s tech market