In 2024, the LEGO Group experienced impressive growth, outpacing the overall toy market while making significant strides in sustainability. With a legacy of creativity and play, LEGO continues to thrive, producing around 36 billion new pieces each year, contributing to an astounding total of over a trillion bricks in existence. This year, the company reported double-digit increases in both revenue and operating profit, highlighting its successful strategy.

According to its 2024 Annual Report and Sustainability Statement, LEGO achieved a 13% rise in revenue and a 10% growth in operating profit. CEO Niels Christiansen emphasised the company’s commitment to children, stating that LEGO strives to foster a better, more sustainable world for future generations. The company believes that play is vital for children’s learning, and its aim is to reach as many young minds as possible while minimising environmental impact.

The LEGO Group is dedicated to using more renewable and recycled materials for its products by 2032. However, this goal is not without challenges. The company must maintain high safety standards for its toys, ensure durability to promote reuse across generations, and develop new materials that fit seamlessly with existing bricks. To date, LEGO has tested over 600 materials in pursuit of this initiative, and all its factories have begun using new paper-based bags, with a total transition aimed for by 2027.

In addition to its environmental efforts, LEGO has made strides in social impact. The company has partnered with KultureCity and the Hidden Disability Sunflower initiative to support individuals with non-visible disabilities. LEGO stores in the US and Canada have been certified for sensory inclusion, and the company has introduced branded lanyards for employees with sensory needs. LEGO promotes a culture of play at work, believing it fosters connections and enhances wellbeing, while also engaging in community programmes that have positively affected over 12 million children worldwide.