Likewize has expanded its capabilities in the circular economy by acquiring Danish tech support specialist Speedperform, aiming to enhance the efficiency and sustainability of device management. Speedperform’s expertise in cloud-based, AI-driven software will be integrated into Likewize’s global operations, enabling smoother, more personalised support throughout the entire device lifecycle. This move aligns with Likewize’s mission to simplify technology maintenance, covering protection, repair, refurbishment, and technical support, thus keeping devices in use for longer and reducing electronic waste.

Founded in 2002, Speedperform has built a strong reputation for helping users maximise the potential of their devices while streamlining complex support processes. With over 60 million customer interactions across six continents, the company’s AI-powered tools help customers navigate everything from device selection and set-up to troubleshooting and optimisation. By bringing Speedperform on board, Likewize strengthens its efforts to keep devices circulating in the economy, supporting upgrades and repairs rather than premature replacement.

This acquisition follows recent investment from Genstar Capital, reflecting Likewize’s commitment to both growth and circularity. By leveraging Speedperform’s technology, Likewize is poised to deliver even greater value to customers around the world, encouraging more sustainable technology usage and helping to close the loop on the device lifecycle. The partnership is set to drive innovation in self-service and support, making it easier for people to extend the life of their mobile devices while reducing their environmental impact.