Green Tech

Microsoft rethinks sustainability strategy amid AI growth

microsoft changes his ai sustainability approach

Microsoft has significantly shifted its sustainability approach, moving away from purchasing non-additional, unbundled renewable energy certificates. This decision comes as the company faces rising emissions driven by its rapid expansion of AI infrastructure. The shift reflects Microsoft’s commitment to aligning its environmental efforts with the principles of a circular economy and sustainable technology.

The growth of AI has presented new challenges for Microsoft, with emissions increasing nearly 30% since it announced its carbon-negative goals in 2020. As the company plans to invest $80 billion in data center infrastructure by fiscal year 2025, it acknowledges the tension between its technological advancements and climate commitments. However, instead of relying on short-term measures to offset emissions, Microsoft is focusing on long-term climate solutions, prioritising investments in carbon reduction, carbon removal, and clean energy.

Despite these challenges, Microsoft continues to make progress in other areas of sustainability. Through its Climate Innovation Fund, the company has invested nearly $800 million in startups developing low-carbon technologies, from green steel to sustainable cement. It has also surpassed its land protection goals and expanded water replenishment projects globally. While the company may lose its carbon-neutral status in the short term, Microsoft believes AI will ultimately play a pivotal role in driving more impactful climate solutions in the future. This strategic realignment underscores its focus on achieving meaningful and lasting environmental progress.

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