Retailers face mounting challenges with overstocked electronics, which not only tie up valuable resources but also contribute to a growing environmental crisis. According to IHL Group, excess stock costs the retail sector an astonishing $562 billion annually. As e-waste has surged by 82% in recent years, the urgency to prevent unwanted devices from ending up in landfill has never been greater. John Doughty, SVP of Global Partnerships at Alchemy, highlights that surplus tech, ranging from returned items to slightly imperfect goods, can, in fact, be leveraged to generate revenue while supporting sustainability goals. By channelling excess inventory into the circular economy, retailers can keep products in use and out of landfill, turning a logistical burden into a business advantage.

Traditionally, surplus stock was often disposed of through bulk liquidation, offering little financial return and no environmental benefit. The rise of B2B recommerce platforms has now transformed this landscape by connecting retailers directly with wholesale buyers seeking reliable, affordable devices. This approach not only helps recover more value from unsold goods but also extends the lifespan of technology, reducing both carbon emissions and electronic waste. For instance, refurbishing a single smartphone can save 64kg of CO₂ and prevent 200g of waste from entering landfill. Such solutions offer a win-win: retailers recoup margins, buyers access cost-effective tech, and the planet reaps environmental rewards.

Embracing the circular economy brings long-term benefits for both retailers and their customers. As resources become scarcer and environmental awareness grows, finding new homes for surplus tech is increasingly seen as a strategic move rather than a last resort. Industry leaders are already reaping the rewards, demonstrating that sustainability can go hand in hand with commercial success. As John Doughty at Alchemy emphasises, aligning environmental responsibility with business goals is not just possible, it is the way forward for a more resilient and competitive retail sector.