Virgin Media O2 is taking a sustainable approach to the upcoming 3G network shutdown by offering free 4G-ready phones to vulnerable residents in Durham and discounted upgrades for others still using 3G devices. The initiative is designed to reduce disruption while encouraging the community to embrace modern, energy-efficient technologies. Partnering with Age UK County Durham, the company is raising awareness through leaflets, social media, and home visits to ensure older and vulnerable individuals are supported during this transition.

A key focus of the programme is device recycling. Virgin Media O2 is urging residents to participate in its O2 Recycle scheme, which provides cash incentives for trading in old phones. Through this programme, devices are either refurbished for reuse or responsibly recycled under the company’s zero-landfill policy, contributing to a more sustainable and circular economy. By promoting recycling, Virgin Media O2 aims to minimise electronic waste while encouraging environmental responsibility.

Durham is the first city in the UK to experience the 3G switch-off, scheduled for April 2, as part of a national plan to enhance 4G and 5G connectivity. Customers still relying on 3G devices will need to upgrade to maintain access to mobile data, though calls and texts will temporarily remain functional. Virgin Media O2 plans to use insights from Durham’s transition to refine its nationwide strategy, while continuing to collaborate with organisations like the Good Things Foundation to support vulnerable groups.