A recent study by Deloitte reveals a notable trend among Scandinavian consumers regarding refurbished technology. Despite many individuals expressing a lack of awareness about their own environmental impact, there is a budding openness to purchasing second-hand devices. Specifically, smartphones emerge as the most sought-after refurbished item, with a modest percentage of the population showing interest in laptops and smart TVs as well.

Interestingly, the survey highlights generational differences in attitudes towards refurbished products. Younger consumers, particularly those aged 16 to 24, are more likely to consider the environmental implications of their purchases and show greater enthusiasm for buying used tech. In contrast, older demographics demonstrate a declining interest, suggesting that age plays a significant role in shaping consumer behavior towards sustainability.

While the inclination to buy refurbished items is still relatively low overall, the findings indicate a potential shift in mindset. As awareness around sustainability grows, particularly among younger generations, the market for refurbished technology could expand, encouraging more environmentally responsible purchasing decisions in the future.