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Key takeaways from Rakuten TV’s first sustainability report

rakuten sustainability report

Rakuten TV, a leading European streaming platform, has published its first-ever Sustainability Report, outlining its dedication to environmental responsibility, diversity, inclusion, and strong governance practices. With the streaming industry increasingly under scrutiny for its environmental and social impact, Rakuten TV is taking proactive measures toward a more sustainable future. The report reflects the company’s commitment to aligning entertainment with values that prioritise sustainability and inclusivity.

The report showcases notable achievements over the past year, adhering to Global Reporting Initiative (GRI) standards. Among its accomplishments, Rakuten TV reduced its CO2 emissions by an impressive 69.4% in 2022, a milestone that underscores its efforts to minimise its carbon footprint. Additionally, the platform is working toward setting Science-Based Targets for Scope 1, 2, and 3 emissions to continue advancing its decarbonisation goals. The report also highlights Rakuten TV’s focus on fostering diversity and inclusion, represented by its team of 23 nationalities, equality initiatives, and efforts to embed inclusivity across recruitment, training, and promotion. Original productions have further supported these values, with content tackling themes like gender equality, mental health, and inspiring stories of individuals overcoming stigma.

Rakuten TV has also made strides in other areas, including achieving LEED Platinum certification for its environmentally friendly headquarters in Barcelona and launching the ‘AVOD for Impact’ campaign, which donates advertising inventory to NGOs aligned with its mission. Governance improvements include strengthening third-party management processes, earning ISO 27001 certification for information security, and enhancing whistleblowing channels. CEO Cédric Dufour expressed pride in the company’s progress, emphasising the importance of creating entertainment responsibly while fostering positive change. ESG and PR Director Fabiana Cumia echoed this sentiment, highlighting Rakuten TV’s commitment to sustainability and inclusivity as essential to shaping the future of entertainment.

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