Giacom has introduced ReNew, a new line of Grade A refurbished smartphones aimed at providing eco-friendly, high-performance technology to its partners. Developed in partnership with sustainability experts iGo Life, ReNew offers a blend of reliability, premium quality, and affordability. This initiative is part of Giacom’s broader commitment to sustainability, addressing the growing demand for environmentally responsible hardware solutions in the channel.

Exclusively available through Giacom’s Cloud Marketplace, ReNew devices undergo a rigorous refurbishment process to ensure they perform and look like new. Each smartphone comes with a 12-month warranty, offering peace of mind to customers. With prices 20-30% lower than brand-new devices, ReNew delivers exceptional value without sacrificing quality. This initiative empowers resellers and managed service providers (MSPs) to cater to customers seeking affordable and sustainable alternatives to traditional hardware.

ReNew is a cornerstone of Giacom’s Environmental, Social, and Governance (ESG) strategy, reflecting its dedication to reducing waste and conserving resources. By choosing refurbished hardware, users can significantly decrease the environmental impact of their technology purchases. According to data from Back Market, each ReNew device prevents 178.2g of e-waste, conserves 243.6kg of raw materials, saves 77,000 liters of water, and reduces carbon emissions by 77.31kg compared to manufacturing a new smartphone. These stats highlight the importance of refurbished devices in advancing sustainability goals.

Andrew Wilford, Managing Director – Mobile at Giacom, emphasised that ReNew showcases Giacom’s dual focus on partner success and environmental responsibility. He stated, “ReNew is more than just a product; it’s a way for our partners to provide affordable, high-quality solutions that also align with global sustainability efforts. This is a key differentiator in a market where small and medium-sized businesses are increasingly prioritising eco-conscious technology.” William Buxton, Managing Director at iGo Life, echoed this sentiment, adding that the partnership with Giacom enables businesses to offer sustainable devices that meet both environmental and customer expectations.

With its competitive pricing, strong warranty, and sustainability-driven mission, ReNew presents a compelling option for resellers and MSPs looking to expand their hardware offerings responsibly. Giacom’s Cloud Marketplace further simplifies the process, offering a seamless platform to access refurbished devices alongside a wide range of cloud and communications solutions. ReNew is a step forward in making sustainability a standard in technology, while helping businesses reduce their costs and environmental footprint without compromising on quality or performance.