Breezy has marked its arrival in Kazakhstan’s capital, Astana, with the opening of two new retail locations. This expansion fits within the company’s broader strategy to make the latest technology accessible and affordable to a wider audience. According to Andrii Kosar, Breezy’s CEO, the retailer is both entering fresh markets and strengthening its reach in existing territories, with plans for further store launches in the near future.

The debut was supported by a vibrant and memorable advertising campaign, which generated significant buzz and drew large crowds from the outset. Influencers, journalists, and local shoppers all remarked on the attractive pricing, high standards, and enjoyable in-store atmosphere that Breezy is known for. Nargiz Surabaldinova, who leads the marketing team, noted that the campaign’s core message was to promote savvy purchasing, emphasising that customers can own reliable, guaranteed devices without paying a premium.

Breezy’s approach to retail goes beyond just location; the stores are thoughtfully designed for customer convenience. Each shop features prominent, easily accessible displays and dedicated areas where visitors can try out various devices for themselves. As highlighted by Breezy’s Retail Sales Team Leader, the aim is to provide a hands-on experience that helps customers make informed choices when selecting their next gadget.