After successful editions in Europe and MENA, the global Retech Days series arrives in São Paulo with a renewed mission: to accelerate Latin America’s transition toward a circular and sustainable tech economy. The event, organized by Dataxis, will take place on December 4th at Novotel Morumbi, São Paulo and will bring together top executives, innovators, and decision-makers from across the refurbished electronics, trade-in, repair, and recommerce ecosystem for a full day of dialogue, networking, and strategic collaboration.

At a time when refurbished technology is becoming a driving force for sustainable growth, Retech Days Brasil will spotlight the companies and leaders redefining how devices are built, sold, repaired, and reused. The lineup includes leading names such as OLX, Vivo, Americanas, Dell, Lenovo, IBM, Intel, Arklok, Trocafone, Trocafy, and many others, representing the full spectrum of Latin America’s rapidly expanding circular economy. The discussions will highlight how the convergence of retail, e-commerce, and telecom innovation is creating new business models rooted in sustainability and consumer trust.

From the e-commerce and marketplace side, Marcos Leite (OLX) will share how digital platforms are shaping the refurbished devices market and strengthening buyer confidence in second-life products. Anderson Araújo (Vivo B2B) will bring the telecom perspective, exploring how operators are integrating trade-in programs and device lifecycle management to improve retention and reduce waste. On the retail front, Marcelo Arantes (Americanas) will discuss how major retailers are transforming after-sales, repairs, and reverse logistics to support large-scale circular retail operations. Meanwhile, Fabiano Honain (Dell) and Rafael Chueiri (IBM GARS Latin America) will reveal how leading OEMs and enterprise solution providers are building global frameworks for IT asset recovery, refurbishment, and reuse.

Complementing these global and corporate insights, Trocafy and Trocafone will represent Brazil’s homegrown innovation in D2C trade-in and refurbished phone commerce, sharing how they’re scaling affordable, accessible, and sustainable device programs for local consumers. Their participation reinforces Brazil’s emerging leadership in recommerce and direct consumer engagement, powered by digital trust and smart logistics.

Another hot topic this year will be the rapid growth of reverse logistics for electronics in Brazil, one of the country’s most promising sustainability trends. This booming sector will take center stage in the opening session of Retech Days Brasil, illustrating how logistics providers, retailers, and refurbishers are now working together to close the product lifecycle loop. The event is officially supported by ABELORE (Associação Brasileira de Empresas de Logística Reversa), IBEC (Instituto Brasileiro de Economia Circular), and ABRAMAR (Associação Brasileira de Manufatura Reversa) — two key national associations that represent and advocate for Brazil’s reverse logistics and remanufacturing sectors. Their presence underscores the importance of institutional support and collaboration in scaling circular practices across the country.

Retech Days Brasil will also highlight emerging champions such as Voke, Brazil’s leading Hardware-as-a-Service (HaaS) company, known for its innovative rental-based model and strong position in refurbished PCs and notebooks. Voke’s approach to sustainable IT procurement demonstrates how service-based models can reduce electronic waste and make technology more accessible for businesses and consumers alike.

Beyond highlighting leading players, the Retech Days Brasil agenda will tackle the most pressing challenges and opportunities shaping the industry. Discussions will explore how telcos and retailers can create profitable direct-to-consumer trade-in models, how reverse logistics networks can overcome operational bottlenecks, and how warranties, insurance, and certifications can build stronger consumer confidence in refurbished devices. Other panels will focus on local repair economies, the development of skilled refurbishing networks, and how enterprises can turn IT asset disposition (ITAD) into a strategic advantage. Each conversation will bring together cross-sector perspectives from retailers, refurbishers, logistics experts, and technology providers to paint a complete picture of Brazil’s fast-evolving circular tech landscape.

Retech Days Brasil is more than a conference — it’s the continuation of a global movement connecting Europe, MENA, and now Latin America under one shared vision: to make technology more sustainable, accessible, and profitable through circular innovation. For retailers expanding into recommerce, telecom operators rethinking their device strategies, and marketplaces embracing refurbished products, the event will serve as a catalyst for new partnerships, investments, and growth.

As the refurbished tech market gains momentum and the reverse logistics sector matures, Retech Days Brasil stands as the region’s key meeting point for the leaders driving this transformation. It’s where sustainability meets opportunity and where the future of refurbished technology takes shape.

Register now and explore the full agenda:
conferences.dataxis.com/retech-days-brasil