Back Market, the online marketplace known for certified refurbished electronics, has opened its first brick‑and‑mortar shop, marking a significant shift from pure e‑commerce to an omnichannel model in Manhattan’s SoHo neighborhood through 21st December 2025. The physical presence is designed to build trust with hands‑on demos, in‑person advice, and immediate take‑home purchases, addressing common buyer concerns about quality, warranties, and device condition when shopping refurbished online.

The store showcases a curated range of smartphones, laptops, tablets, and accessories that meet Back Market’s testing and certification standards, backed by warranties and customer support. By letting shoppers compare devices side‑by‑side and verify cosmetic grades on the spot, the retailer aims to lower the perceived risk of choosing refurbished over new, while reinforcing its value proposition on price and sustainability.

Beyond sales, the space serves as an education hub for the circular economy, promoting repair, trade‑ins, and longer product lifecycles. By bringing refurbishment to the high street, Back Market is betting that convenient, transparent retail experiences can accelerate mainstream adoption of second‑life tech, cutting e‑waste and offering consumers a cheaper, lower‑carbon alternative to buying new.