Back Market has reported more than $3.5 billion in gross merchandise value for 2025, marking strong year‑on‑year growth and underlining the rising acceptance of refurbished electronics worldwide. The marketplace recorded particularly robust performance during the Black Friday period, highlighting sustained consumer appetite for second‑life devices.

Growth has been driven not only by repeat customers but also by expansion into categories beyond smartphones, including laptops, tablets and gaming products. In Europe, where refurbished purchasing is already well established, the company has reached profitability at group level. Meanwhile, the United States is emerging as a key growth engine, with certain regions expanding significantly faster than the overall average.

Back Market argues that advances in artificial intelligence and cloud computing are reshaping how consumers view hardware. As more innovation is delivered through software and online services rather than constant device upgrades, longer product lifecycles are becoming more acceptable. The company believes this structural shift, combined with generational changes in buying habits, will further accelerate the transition towards refurbished technology in the years ahead.