Wish, one of the world’s biggest mobile e-commerce platforms and also known as American ContextLogic Inc., today unveiled its much-anticipated trade-in program for old technology. Customers in some European areas will have the option to exchange their old devices, such as smartphones, laptops, tablets and smartwatches, for money, starting from next month, with no strings attached.

In collaboration with Dutch Remarketed, a Groningen-based company, Wish has launched ‘Wish Trade-In’. Customers can obtain an immediate valuation for their old devices, based on their age and condition. They can then send their device for free and get money once it is confirmed. Some of these devices will be listed on the Wish platform. However, we are still unsure about the particulars of this partnership. We question if the traded-in products are only sold on Wish or also on Remarketed, the former Tweedekan, itself.

 ‘Wish Trade-In’ will initially be offered to consumers in the Netherlands, before it reaches other markets. “We are pleased to be able to offer a trade-in service to our customers. In addition to giving our customers money back, it significantly reduces electronic waste by extending the life of a product,” stated Alan Small, Director of Business Development at Wish. “The launch of our trade-in service complements our recently expanded range of refurbished electronics, allowing customers to benefit from new technologies at a fraction of the price,” the latter emphasised.