Largo, the French eco-responsible industrial player and expert in refurbishing high-tech products, has reached a significant milestone by refurbishing 500,000 smartphones since its inception in 2016. This achievement solidifies Largo’s position as a leader in the refurbished smartphone market in France. The company has seen a substantial increase in revenue, with a growth of over 87% by the end of September compared to the same period the previous year. To further strengthen its market position, Largo has implemented a new strategy focusing on enhancing industrial performance, developing short supply chains, and accelerating sales both domestically and internationally.

The refurbished smartphone market continues to grow as a credible alternative to new devices, with refurbished phones costing up to 50% less than new ones. Nearly one in five smartphones sold in France is now refurbished, doubling from 10% six years ago to almost 20% of the total market. This growth is supported by continuous improvements in industrial processes, leading to a customer satisfaction rate of 85%. Additionally, the development of short supply chains reflects a shift in consumer behavior, with more people willing to sell their used devices. Largo’s new strategy aims to support and sustain this growth by optimising the entire value chain from procurement to production management.

Christophe Brunot, co-founder of Largo, expressed confidence that by 2040, one in two smartphones will be refurbished, given the growing demand for refurbished products and the trends in second-hand markets like the automotive sector. Frédéric Gandon, also a co-founder of Largo, celebrated the milestone of refurbishing 500,000 smartphones, highlighting it as a testament to the company’s commitment to making refurbished devices a viable alternative to new ones. He emphasised that this achievement reflects the quality of their offerings and solidifies their leadership in the market. Gandon also noted that promotional activities, the holiday season, and their international expansion through a partnership with Orange Poland are expected to boost revenues in the last quarter of 2024.

Since early 2023, Largo has been implementing a strategic plan to optimise its value chain. This plan focuses on three main areas: improving industrial tools, sourcing locally, and boosting sales in France and internationally. Largo has enhanced its industrial efficiency through the integration of Business Intelligence tools, resulting in an 11% increase in productivity and a 23% reduction in stock turnaround time. The company has also doubled its short supply chain approach in the past two years and improved its information systems to optimise purchases based on stock levels and production capacity. In terms of sales, Largo continues to expand its presence in France through operators, digital channels, and B2B, and has recently partnered with Orange Poland to strengthen its international reach, with products now available in eight European countries.