Handelsblatt’s 2025 ranking of Germany’s best online portals, produced with the rating and ranking agency ServiceValue, assesses platforms across multiple categories using independent consumer surveys focused on satisfaction, service quality, trust and value. This year’s evaluation drew on more than 48,000 user reviews to identify the digital services that deliver consistently reliable experiences and strong customer journeys.

Within the “Electronics Purchase” category, mySWOOOP has once again secured the No. 1 position in Germany. The repeat win underscores the platform’s credibility and user-centric execution, from transparent pricing to responsive support and intuitive interfaces. It highlights how leading portals differentiate through measurable service levels and brand trust in day-to-day use.

mySWOOOP credits the achievement to a shared commitment to the circular economy, reflecting how convenient trade-in and recommerce models are becoming mainstream. By enabling reuse and extending product lifecycles, the company positions customer satisfaction and sustainability as complementary priorities, advancing the Kreislaufwirtschaft while setting the benchmark for electronics purchasing in 2025.