Odido has introduced a new smartphone trade‑in programme in the Netherlands, giving customers the option to return their old devices in exchange for a discount on a new handset or subscription. The initiative aims to make upgrades more affordable while supporting the growing demand for circular tech solutions.

Customers can trade in a wide range of smartphone models, with the device value determined by its condition and specifications. The programme is designed to be simple and transparent, allowing users to check their trade‑in value online before completing the process in‑store or via delivery.

By launching this scheme, Odido joins other European operators investing in device recycling and refurbishment to reduce electronic waste. The company says the programme will help extend the lifespan of smartphones and encourage more sustainable consumer habits across the Dutch market.