SPB Group has reinforced its dedication to the circular economy with the introduction of Cirkl Partners, a new brand focused on the repair, refurbishment, and recycling of lifestyle products. Utilising a state-of-the-art technology platform, Cirkl Partners orchestrates a pan-European network of service providers specialising in the repair of electronics and household appliances. This initiative ensures that customers benefit from prompt, local, and high-quality services.

For SPB’s partners, ranging from insurers to retailers and manufacturers, the launch of Cirkl Partners presents a valuable opportunity to integrate sustainability into their core operations while enhancing customer experience. By embedding circular practices, these organisations can both improve satisfaction levels and demonstrate environmental responsibility.

Cirkl Partners consolidates SPB Group’s expertise in repair and replacement services under a single brand, offering a comprehensive after-sales and second-life solution. As a European leader in affinity insurance, SPB Group continues to design and manage insurance and assistance products across various sectors, including banking, telecoms, retail, mobility, and health. This latest step aims to make product longevity a driver for both business performance and positive environmental impact.