Tre Sverige has embedded top‑tier refurbished smartphones into its core offer after partnering with Foxway, positioning second‑life devices as a standard option alongside new handsets. The collaboration spans end‑to‑end circular services: a trade‑in programme to recover used phones, and a fully whitelabelled resale model where Foxway handles sourcing, testing, grading and refurbishment, while Tre applies its own branding and tailored box contents. The setup integrates seamlessly with Tre’s sales channels, enabling swift rollouts and adjustments based on customer insight.

Market dynamics have been mixed and after record European sales in 2023, analysts noted a soft patch in early 2025 but both companies expect demand to rebound and keep rising over the long term. Tre reports broadening interest across age groups, with value for money still a key driver and environmental considerations increasingly influencing choices. By placing refurbished devices side by side with new, and backing them with clear warranties and returns, Tre lowers perceived risk and normalises circular purchasing.

Sustainability impact sits at the heart of the partnership. Tre’s circular ambitions are translated into action through easy returns and quality‑assured refurbished options, helping extend device lifecycles and cut emissions. In 2024, the joint efforts helped avoid hundreds of tonnes of CO2e, according to Foxway’s methodology, while recent enhancements, such as strategic forecasting to secure steady supply, have accelerated sales momentum. Together, Tre and Foxway illustrate that circular tech can scale quickly when trust, quality and convenience are built into the customer journey