du becomes the first telecom operator in the UAE, and the second in the GCC, to achieve ISO 20400 certification for sustainable procurement. The global standard recognises organisations that embed environmental, social, and economic considerations across supply chains and decision‑making, highlighting a comprehensive approach to responsible sourcing.

The recognition underscores du’s structured integration of sustainability into purchasing and supplier management, aligned with the UAE’s Net Zero by 2050 agenda and national priorities. Its procurement framework mirrors the UN Sustainable Development Goals, using advanced supplier assessment tools and driving continuous improvement in vendor performance. Strategic partners such as CRIF AG, Dubatt, and Aramex PJSC contributed to building a resilient, accountable supply network that reflects the company’s values.

For customers, the certification offers confidence that services are supported by ethical and sustainable practices; suppliers gain clear guidance to elevate their standards; and investors see strengthened management of ESG risks and long‑term value creation. Adel AlRais, Head of Corporate Communication & Protocol at du, notes that the milestone aligns with market trends and the country’s vision, and confirms the intention to embed sustainability deeply throughout the entire value chain.