New research by Alchemy reveals that a large majority of mobile phones, around 64%, are never traded in or recycled, highlighting a major missed opportunity within the circular economy. Despite increasing awareness of sustainability, many devices remain unused in drawers rather than being repurposed or resold.

One of the main reasons behind this behaviour is simple inertia. Consumers often hold onto old phones as backups or due to concerns about data security. Even when trade-in programmes are available, the perceived hassle of wiping data or organising returns discourages action.

Another contributing factor is a lack of awareness about the value of old devices. Many users underestimate how much their unused phones are worth, both financially and environmentally. Refurbishing and reusing devices can significantly reduce emissions and limit the need for new resource extraction, yet this message has not fully reached the public.

To address this issue, the industry needs to simplify trade-in processes and better educate consumers. By making it easier and more rewarding to return unused devices, telecom companies can unlock both economic value and environmental benefits, helping to reduce e-waste on a much larger scale.