MediaMarkt Switzerland is strengthening its position in the circular technology market by rolling out refurbished smartphones across its entire retail network. The electronics retailer has announced that refurbished devices are now available in all 44 of its stores throughout Switzerland, as well as through its online platform.

The expansion marks another step in MediaMarkt’s growing commitment to extending the lifespan of consumer electronics and supporting more sustainable consumption models. Until now, the company had already offered trade-in and repair services, allowing customers to keep devices in use for longer. By introducing refurbished smartphones as a permanent retail category, MediaMarkt is further integrating circular economy principles into its core business.

The refurbished devices are processed in partnership with Recommerce, a specialist in device refurbishment and recommerce solutions. According to MediaMarkt, each smartphone undergoes a certified refurbishment process in Switzerland, including testing, grading, data wiping, and quality control procedures before being returned to the market. Customers purchasing a refurbished device also benefit from a 24-month warranty, providing additional reassurance and helping to build trust in the second-hand electronics market.

The move comes as demand for refurbished smartphones continues to grow across Europe. Rising device prices, increased consumer awareness of environmental issues, and a greater focus on value for money are encouraging more consumers to consider refurbished alternatives to new devices. Retailers and manufacturers alike are increasingly viewing refurbishment as a key component of their sustainability strategies.

MediaMarkt’s latest initiative follows the launch of its Swiss Marketplace in February 2026, which already enabled third-party partners to sell smartphones through the platform. The nationwide rollout of refurbished devices under the MediaMarkt offering represents a more direct investment in the circular electronics sector and reflects the retailer’s confidence in the long-term growth potential of the market.

As refurbishment gains traction among mainstream consumers, initiatives such as this could play an important role in making circular technology more accessible, while helping to reduce electronic waste and maximize the value of existing devices.