Back Market, the French-based online marketplace for refurbished electronics, has reported a significant rise in gross merchandise value (GMV) during 2025, underscoring continued momentum in the recommerce sector. The company’s GMV climbed by around 32 per cent over the year, a clear indicator of growing consumer interest in second-hand and professionally refurbished technology. This performance reflects not only increased sales volumes but also the broader shift towards sustainable purchasing choices as consumers seek cost-effective alternatives to brand-new devices.

The platform’s expansion comes against a backdrop of strong growth in Europe’s online marketplace landscape, where demand for digital commerce continues to rise across multiple categories. Back Market’s progress in 2025 builds on earlier gains and the company’s trajectory towards profitability, reinforcing its position as a leading player in the refurbished tech market. As shoppers become more conscious of environmental impact and value, marketplaces that specialise in verified pre-owned goods are capturing a larger share of online transactions.

This surge in GMV also highlights how recommerce is becoming more mainstream within the European e-commerce ecosystem. With a growing customer base and broader market adoption, Back Market’s performance is emblematic of a wider trend in which sustainable, circular-economy models are gaining traction. The increase in GMV not only signals robust demand but also points to the potential for further innovation and market penetration as refurbished goods become a staple of online shopping behaviour.