Breezy commenced its own retail activities in Georgia, marking its presence with both an online platform, breezy.ge, and a physical Experience Centre situated in the heart of Tbilisi at 8 Pekini Avenue. This development makes Georgia the fifth country where Breezy has established a comprehensive retail footprint, following earlier successes in Ukraine, Kazakhstan, Moldova, and Azerbaijan. Having already secured a dominant position in Georgia’s trade-in sector since 2022, with services available in 94 major electronics shops, Breezy’s move into direct retail highlights its ongoing commitment to the region’s growing market for refurbished technology.

The new Experience Centre embodies Breezy’s distinctive Eco-Tech Renaissance style, blending organic materials and classical influences with modern digital flair. The interior features light wood finishes and preserved moss accents, creating a harmonious and environmentally conscious atmosphere. This design not only emphasises the ecological advantages of reusing electronics—such as lowering carbon emissions and conserving resources—but also challenges traditional perceptions by presenting technology as an art form, merging neo-organic warmth with bold, contemporary aesthetics.

“Over the past three years of operating in Georgia as a trade-in provider, we’ve seen tremendous potential in the refurbished tech market. Opening our own retail store reflects the seriousness of our commitment to the region,” stated Davit Akubardia, GM of Breezy Georgia.

Customers visiting Breezy’s Tbilisi store can choose from a wide range of carefully refurbished Apple and Samsung smartphones, tablets, MacBooks, and smartwatches. Each item is subjected to over 50 meticulous checks to ensure exceptional quality and reliability, with every purchase covered by a one-year warranty at no extra cost. The store’s unique environment and rigorous standards reflect Breezy’s vision to make the reuse of technology appealing, meaningful, and accessible for a broader audience in Georgia.