giffgaff has become the first certified B Corp to partner with Formula E, marking a collaboration built around shared commitments to sustainability, innovation and responsible business practices. Announced ahead of the London E-Prix, the partnership highlights how both organisations are working to reduce environmental impact while encouraging more sustainable consumer choices.

As part of the collaboration, giffgaff will continue promoting initiatives that extend the lifespan of mobile devices through repair, refurbishment and trade-in programmes. Encouraging customers to keep smartphones in use for longer helps reduce electronic waste and lowers the demand for newly manufactured devices, supporting the principles of the circular economy.

The partnership also reflects Formula E’s broader sustainability strategy, which goes beyond electric racing to promote climate action, responsible resource management and low-carbon innovation. Bringing together sport and sustainable technology creates an opportunity to
raise awareness of circular consumption among a wider audience.

By combining responsible mobile services with one of the world’s leading electric motorsport championships, giffgaff and Formula E demonstrate how organisations from different industries can work together to accelerate the transition towards a more sustainable future.