NorthLadder, a leading trade-in platform operating in over 10 countries, has acquired the Netherlands-based Renewd brand. This acquisition marks a significant step in their mission to promote sustainable and circular trade-in practices across Europe.

By merging NorthLadder’s trade-in technology with Renewd’s reputation for certified pre-owned devices, they can offer an unparalleled value proposition. Their integrated platform will benefit telecom companies, operators, retailers, and consumers by providing a seamless, sustainable lifecycle from trade-in to resale of equipment.

This new ownership highlights NorthLadder’s dedication to reducing e-waste and promoting sustainable choices. Their goal is to foster a greener, more circular economy, benefiting partners and customers alike. By prioritising sustainability, NorthLadder aims to make a positive environmental impact across Europe.