Business

Phonecheck appoints Harby Garchay to lead AI launch and boost circular economy innovation

Phonecheck has named industry veteran Harby Garchay as president for its EMEA and Asia‑Pacific operations, a move that comes as the company prepares to introduce a fully automated AI diagnostics and grading system designed to transform device processing in the circular‑tech market. With nearly two decades of experience scaling technology businesses across multiple regions, Garchay will help steer Phonecheck’s shift from an established diagnostics provider to a leader in AI‑driven refurbishment technology.

The forthcoming system will use advanced vision‑based AI to detect cosmetic issues, screen faults and overall device condition without human involvement, a development Phonecheck believes will significantly accelerate and standardise inspection workflows across the reuse and refurbishment sector. For circular‑economy players handling large volumes of devices, the technology promises greater accuracy, faster turnaround and more consistent grading, all of which support higher‑quality second‑life products.

CEO Chris Sabeti said Garchay joins at a pivotal moment, with Phonecheck’s extensive dataset, built from millions of inspections, providing a strong foundation for AI leadership. By combining automation with data‑driven insight, the company aims to help refurbishers achieve greater efficiency and scale, ultimately keeping more devices in circulation and reducing electronic waste.

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