Vienna-based marketplace Refurbed has surpassed €3 billion in gross merchandise volume, marking a significant milestone in Europe’s rapidly expanding refurbished electronics sector. The achievement places the company alongside established rival Back Market, highlighting how second-life technology has moved firmly into the mainstream.

Refurbed has accelerated its expansion across Europe, broadening its presence to more than twenty markets and reaching hundreds of millions of potential customers. Growth has been fuelled by rising consumer acceptance of renewed smartphones, laptops and household electronics, alongside increased partnerships with manufacturers keen to give products a second lifecycle.

The competition between major refurbishment platforms reflects a deeper transformation in purchasing habits. As economic pressures and environmental concerns converge, refurbished devices are no longer viewed as niche alternatives but as practical, responsible choices. The race to scale across Europe is not simply about market share; it represents a broader shift towards embedding circular economy principles at the core of the consumer technology industry.