Swiss refurbisher Revendo AG has begun a new commercial partnership with MediaMarkt Switzerland, making its refurbished smartphones available directly through the retailer’s national sales channels. The move brings Revendo’s products out of purely recommerce-focused environments and into one of the country’s largest consumer electronics networks—an indication of how refurbished devices are becoming integrated into traditional retail strategies. In Switzerland, this step also illustrates a growing conviction among major retailers that second-life devices represent a mature, revenue-generating category rather than a side initiative linked only to sustainability. MediaMarkt’s initiatives across the Benelux, Spain and Switzerland further underline this strategic shift.

For MediaMarkt Switzerland, adding refurbished smartphones serves both commercial and environmental priorities. Offering certified second-life devices alongside new models helps the retailer broaden its margin profile while addressing increasing expectations around waste reduction, circularity and device longevity. Operationally, the partnership establishes refurbished smartphones as a fully standardised retail proposition, backed by professional diagnostics, quality control and automation systems capable of meeting large-scale retail criteria.

This agreement complements Revendo’s wider ambition to embed circular practices within everyday consumer environments. In collaboration with GET-RE, the company is testing automated trade-in kiosks inside Migros, Switzerland’s largest supermarket chain. By placing trade-in and recycling points in high-traffic grocery stores, the initiative aims to boost consumer participation and improve the overall quality and volume of devices returning into secondary markets. This strategy aligns with global trends that frame convenience and accessibility as central drivers of circular growth.