Rewild Mobile, a new MVNO running on both Vodafone and Three’s networks, has entered the SIM‑only market with a commitment to channel every penny of profit into rewilding initiatives. The company positions environmental impact at the heart of its model, offering straightforward unlimited‑data plans while ensuring all surplus revenue directly supports nature restoration.

The operator says transparency is key to avoiding greenwashing, with plans to publish detailed annual impact reports outlining how profits are allocated and which projects are funded. Rewild is B Corp pending, part of the 1% for the Planet movement and aligned with independent accountability schemes, including the Anti Greenwash Charter.

Alongside its UK plans, Rewild is preparing to launch a travel SIM covering more than 180 countries, creating an additional revenue stream that will also contribute to rewilding efforts. By pairing competitive wholesale deals with a purpose‑driven mission, the company aims to attract consumers who want sustainable connectivity without complex pricing.