Save Store is advancing its expansion plans in the Spanish market, focusing on its business model of electronic device repair and refurbished product sales. The company aims to establish a Save Store in every provincial capital by the end of the year, increasing visibility through the opening of high-street stores. To support this growth, Save Store has introduced the concept of the Save Partner, a certified program designed to enable stores to deliver repair services to B2B clients. Rodrigo Balassi, CEO of Save Store in the Iberian market, emphasises that the company’s goal is to make Save a trusted leader in the refurbished device industry.

The French multinational has been working to strengthen its position in Spain by promoting the value of refurbished devices as a sustainable and cost-effective alternative to new products. Following its move from Paris to Madrid last year, Save Store has continued to evolve its operations while staying focused on its mission. Despite growing demand for refurbished products, Balassi notes that consumers still face doubts due to misinformation and skepticism about product quality. Save Store is addressing these concerns by offering refurbished devices with original parts, tested for quality, and backed by warranties of up to three years.

The company also aims to enhance customer experience by designing open-concept stores where repair processes are visible. This approach helps educate consumers on the differences between new, second-hand, and refurbished products. Save Store’s strategy includes expanding both its corporate-owned stores and franchise model, with plans to open 70 locations across Spain. These efforts involve establishing stores in shopping centers like Carrefour and high-traffic street locations, with upcoming openings in Madrid, as well as plans for Barcelona and Málaga.

The Save Partner initiative is a key part of this expansion. Save Partners are certified stores trained by Save Store to maintain its high standards in repair services and quality. These partners benefit from competitive pricing on refurbished devices and accessories, commission-based revenue, and promotional support through Save Store’s marketing channels. The program has already launched, with the first certified partner store opening in Zaragoza. As part of this initiative, potential partners undergo an evaluation process and receive ongoing technical, commercial, and marketing support. With international expansion also on the horizon, including launches in Portugal and Benelux, Save Store is positioning itself as a leader in the circular economy.