The partnership between Valyuu and SoldMine is reshaping the way consumers and businesses approach technology. By introducing a groundbreaking trade-in payment solution, they are enabling customers to exchange old devices like smartphones, tablets, and laptops for immediate cash or credit. This innovative system not only gives obsolete gadgets a second life but also reduces e-waste, aligning with the growing demand for sustainable practices in the tech industry.

This collaboration is transforming the retail experience by embedding circularity into the payment process. Customers can now trade in their used devices directly at EDEKA Smart, Germany’s largest grocery retailer, and use the credit for their purchases. This seamless integration of refurbished tech into the shopping experience encourages consumers to participate in the circular economy while enjoying financial benefits.

The initiative highlights the immense potential of refurbished technology in driving sustainability and business growth. By reselling certified devices, businesses can unlock new revenue streams and strengthen their brand image as eco-conscious leaders. This approach not only appeals to environmentally aware consumers but also fosters long-term customer loyalty by aligning with their values.

Valyuu and SoldMine’s partnership demonstrates how technology can be a powerful tool for sustainability. By simplifying the trade-in process and promoting the reuse of devices, they are setting a new standard for green payments. This model not only benefits the environment but also empowers businesses to thrive in a rapidly evolving market where circularity is becoming the norm.

As Stefan van den Berg, CEO of Valyuu mentioned, “Circular commerce is no longer a buzzword for a small group of people—it’s becoming the norm. Being able to trade in second-hand consumer tech products like smartphones, tablets, or laptops will soon be as common as buying them new.”

Benedikt Biedermann, COO of SoldMine also commented on this partnership, stating that “We’re excited to partner with Valyuu and to collaborate with EDEKA on a solution that perfectly aligns with our mission to simplify commerce through circular business models.. Together, we’re making sustainable payments an achievable reality for retailers and organisations with large consumer bases, driving meaningful change for both the environment and the economy.”