Bouygues Telecom has partnered with Austrian remote-control specialist ruwido to develop a new handset for its b.tv decoder, using plastic sourced entirely from the operator’s previous-generation remote controls.

The initiative introduces a closed-loop production model in which returned devices are recovered and their plastic reused to manufacture new remotes. According to the companies, the material can go through the recycling process multiple times without requiring the addition of virgin plastic.

Production takes place at ruwido’s facilities in Austria and is powered by renewable energy. The environmental approach behind the device has also been recognised with a 2026 Red Dot award for sustainability.

Alongside its circular design, the new remote aims to simplify the viewing experience for Bouygues Telecom customers. It functions as a universal controller, enabling subscribers to operate both their b.tv decoder and television with one device.

Marc Laurier, CMO of Bouygues Telecom, said the launch represents an important evolution of the company’s home entertainment offering, combining redesigned ergonomics and environmental considerations with the convenience of controlling both the decoder and TV from a single remote.

The project builds on a partnership between Bouygues Telecom and ruwido spanning almost two decades. Over that period, the two companies have developed several generations of remote controls, progressively addressing both user experience and environmental impact.

Ferdinand Maier, CEO and owner of ruwido, highlighted the circular nature of the project, pointing to the possibility of bringing together product design, usability and a manufacturing process based on the repeated reuse of existing materials.