Breezy’s Trade-In program is now available in all stores of Poland’s leading electronics and home appliances retailer, RTV EURO AGD. This partnership marks a significant step for Breezy, a prominent player in the sustainable electronics market, as it collaborates with Poland’s top retail chain for electronics and household appliances.

RTV EURO AGD, a pioneer in the Polish retail electronics market since 1990, has been a trendsetter for over 30 years. The company operates through an omnichannel model, offering advanced technological products via more than 330 physical stores, 16 logistics centres, an online store (euro.com.pl), and a hotline. Each store is staffed with experts who assist customers in making informed purchasing decisions. Additionally, RTV EURO AGD provides a comprehensive range of services, including 0% instalment plans, insurance, and various support services related to product use.

The Trade-In program allows customers to exchange their devices and use the value towards purchasing any product from RTV EURO AGD’s extensive range. Eligible brands for the Trade-In include Apple, Samsung, Xiaomi, Huawei, Vivo, Oppo, Realme, and Honor. Breezy ensures a transparent and fully automated assessment of the device’s condition, which takes just three minutes. Customers then receive an EURO gift certificate for the trade-in value, which can be used to buy any tech in-store, with the option to pay the difference if needed.

Andrii Kosar, CEO of Breezy, stated that this partnership “…is an important stage in the expansion of our business on the European market. We see great potential for the development of Trade-In in the region. Our experience in implementing the service in Ukraine, Kazakhstan, and Georgia, where we have achieved a leading position, shows its high demand. We believe the same results can be achieved in other countries of Eastern Europe and the CEE region”.

Likewise, Andrzej Krzysztofowicz, Commercial Leader of Breezy Poland, emphasised that: “Over the years, Breezy has introduced a number of innovations that have made the Trade-In service convenient for our partners’ sellers and customers. Key features include a mobile app for device evaluation, an AI-based evaluation by photos tool, and process optimisation to minimise the time spent on a single device. All our partners in Poland have full access to the comprehensive Trade-In service, and we are constantly striving to increase the number of our partners.”