Ur.co.uk, an innovator in the tech and refurbished devices marketplace, proudly announces the launch of urBusiness. This groundbreaking proposition aims to revolutionise the refurbished handset sector for Telecoms and IT channels. By introducing the Business Premium+ range and an intuitive portal, urBusiness addresses long-standing issues of quality, consistency, reliability, and trust in the B2B refurbished market.

The newly designed urPortal offers a streamlined and seamless experience, enabling stakeholders to confidently manage their product portfolios. Users can easily navigate the platform to purchase, trade-in, and repair refurbished handsets, with full transparency and control over product, stock and pricing. This ensures a superior service and empowers users to make informed sales decisions.

Barry Poke, CEO of ur.co.uk stated that “We’re excited to unveil a game-changing solution that tackles the biggest challenges telecoms and IT partners face when buying refurbished devices and embracing the circular economy.” He added that their “… portal empowers partners to buy, trade-in, and offer repairs with total confidence—delivering premium devices at competitive prices, without compromise. This has taken years in the planning to empower the telecoms industry to have more confidence in making the right steps towards a more sustainable future.”

With 14 years of stringent quality control and rigorous testing, ur.co.uk guarantees that every device meets the highest standards. urBusiness further commits to sustainability by planting a tree for every handset purchased and five for each traded in, reducing e-waste and extending the life cycle of smartphones. This initiative not only provides a cost-effective, eco-friendly alternative to new devices but also reinforces trust and reliability for business customers.

Angie Ablard, former Head of Sales for Small & Medium Business at Virgin Media O2 and now currently the Director of Channel Development for urBusiness emphasised that: “Breaking the stigma around refurbished phones and devices for business is smart and essential for driving a more sustainable future, but most people know this and that has not necessarily been the problem that needed solving. Historically, the inconsistency of supply and quality has made opting for the sustainable choice unnerving in the past, with confidence of the experience for the B2B customer being low. It’s time to shift that confidence—in our case refurbished doesn’t mean second-rate; it means commercially smarter, greener, and just as reliable.”