UK’s tech repair scene grows as Assurant takes over iSmash

UK’s tech repair scene grows as Assurant takes over iSmash

Assurant, Inc., a prominent provider of lifestyle and housing solutions, has acquired iSmash, the UK’s premier independent tech repair brand known for its quick repair services. Since its inception in 2013, iSmash has expanded to 38 retail locations and employs 152 people throughout the UK.

Assurant’s acquisition of iSmash bolsters its leadership in the drop-in repair sector. With the iSmash and Pocket Geek Tech Repair brands, Assurant boasts the UK’s most extensive repair network, encompassing 68 sites with expert technicians. This network is complemented by Assurant’s mobile repair services, including a dedicated facility for mail-in repairs.

Christian Formby, president of Assurant Europe highlights his enthusiasm over this partnership by stating “We are thrilled to welcome iSmash to Assurant to strengthen our position as a leading provider of mobile device solutions in the UK” and that “By integrating iSmash’s drop-in repair services and local device care facility, we can offer our customers more convenient and faster options to get their devices fixed. This will enhance our mobile offerings and create more value for our clients and consumers.”

Chris Murton, CEO, iSmash expresses that Assurant “shares our passion for delivering exceptional value and service to clients and customers” and that “Together, we have a unique opportunity to shape the future of the UK mobile industry and create lasting value for customers in need of fast, reliable, convenient, drop-in repair services.”


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