HMD has appointed New Way International as an official UK distributor, expanding its reach across retail, reseller, enterprise and public‑sector channels. Under the agreement, New Way will handle distribution of HMD’s wider device portfolio, including smartphones, tablets, accessories and feature phones.

The partnership will initially concentrate on Nokia feature phones, which continue to attract demand for their affordability and suitability for business and specialist use cases. By working with an established distributor, HMD aims to improve product availability and ensure more consistent supply for partners operating in both consumer and business markets.

For New Way International, the deal supports its strategy of broadening device choice across different price points while maintaining dependable service levels. The collaboration reflects a shared focus on reliability, accessibility and long‑term growth within the UK mobile channel.