In Switzerland, a staggering 39% of the population clings to outdated smartphones, a habit ripe for transformation. Conforama Suisse SA, in a strategic move to address this, is bolstering its partnership with Recommerce Swiss. The collaboration, which has already seen success in the realm of refurbished smartphone sales, is taking a significant leap forward with the introduction of a novel trade-in program.

This initiative emerges from a recent study with Kantar, highlighting the need for change. To catalyse this shift, Conforama Switzerland has unveiled a user-friendly platform, meticulously crafted by specialists, enabling customers to resell their old smartphones effortlessly. With just a few clicks, individuals can participate in an eco-conscious cycle of technology reuse.

The service, entirely secure and offered at no cost, presents a suite of benefits, such as reduced environmental footprint, valorisation of unused equipment and simplicity and speed. Conforama Suisse SA’s initiative is more than a trade-in offer; it’s a commitment to sustainability and a testament to the power of responsible consumerism. As the program rolls out, it sets a precedent for the industry, encouraging a mindset where technology serves not just our immediate needs but also our collective environmental responsibilities. The time to switch to greener practices is now, and Conforama Suisse SA is leading the charge.